Nielsen Mobile App

The Nielsen Mobile App gives you the chance to contribute to significant research on internet and mobile device usage by installing the app on your smartphone or tablet. Your digital activity becomes part of a larger dataset that sheds light on consumer behavior, offering insights into app preferences and website visit patterns. As a token of appreciation for your participation, you receive rewards for the data you share.

Getting started is straightforward: Complete the registration process online. Direct invitees are advised to use the specific information provided to set up their accounts. Remember, without completing registration, functionality is restricted and no rewards can be claimed. Registration is open to those who have not received a direct invitation as well, by signing up through the Nielsen Computer and Mobile Panel.

The software plays a crucial role in assisting Nielsen and its clients in understanding trends related to how mobile devices are used, from app usage frequency to website traffic and content engagement durations. Your activity is anonymized and combined with data from other participants before analysis, thereby maintaining your privacy.

Nielsen uses an on-device VPN to collect essential usage data, such as time stamps and URLs, solely for media research purposes. Any concerns about privacy can be addressed by reviewing the Privacy Policy directly within the game.

A dedicated support team is on standby for those needing help or having questions about the platform. By engaging with it, you hold a key role in shaping the digital landscape while earning rewards as recognition for your contributions.